This phase helps establish a solid foundation for design decisions by ensuring they are data-driven and user-centered.

The activities in this phase will be represented as sub-tasks under the Discovery & Analysis phase task. The key activities include:

• ✅ Current state analysis: Evaluation of the existing user experience and content to identify strengths and weaknesses.

• ✅ Secondary research: Analysis of previous studies, community forums, tracker issues and other existing data sources.

• ✅ Competitor analysis & inspiration: Benchmark of similar or inspirational patterns from our competitors or other products to identify best practices.

• ✅ Development check-in: Sharing research findings and user feedback with the development team to ensure alignment. 🎥 Meeting recording here