E.g. https://www.eduappcenter.com/tutorials/canvas

It needs to be as simple as enter url, give it a name, click save.

cartridge_basiclti_link:

• blti:title
• blti:description
• blti:custom with lticm:property
• blti:extensions with lticm:property
• blti:launch_url
• blti:secure_launch_url
• blti:icon
• blti:secure_icon
• blti:vendor
  • lticp:code
  • lticp:name
  • lticp:description
  • lticp:url
  • lticp:contact
    • lticp:email
    • lticp:contact
• cartridge_bundle
• cartridge_icon

The TC will generally display the title in the item entry in the user interface rather than title in the basic_lti_link entry.